Strategic management applied to international markets (2010/2011)

Course code
4S02574
Credits
9
Coordinator
Marta Maria Ugolini
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
Modulo 1 6 I semestre Antonella Toffali
Modulo 2 3 I semestre Marta Maria Ugolini

Lesson timetable

I semestre
Activity Day Time Type Place Note
Modulo 1 Thursday 2:30 PM - 4:00 PM lesson Lecture Hall 2.6  
Modulo 1 Friday 10:00 AM - 11:30 AM lesson Lecture Hall 2.6  
Modulo 2 Monday 11:30 AM - 1:00 PM lesson Lecture Hall 2.6  

Learning outcomes

The course aims to deepen the knowledge of business management involved in international growth strategies. It will deal with ways of entrance in foreign markets, strategic and operative marketing issues and practical commercial questions. Both part of the course will dedicate specific attention to intercultural dimension when approaching international markets. The course will introduce case histories, examples and professionals’ invited speeches.

Syllabus

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Assessment methods and criteria

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