Principles of international marketing (2010/2011)

Course code
4S02443
Credits
9
Coordinator
Vania Vigolo
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Teaching is organised as follows:
Activity Credits Period Academic staff Timetable
Modulo 1 6 I semestre Vania Vigolo
Modulo 2 3 I semestre Nicola Cobelli

Lesson timetable

I semestre
Activity Day Time Type Place Note
Modulo 1 Wednesday 8:30 AM - 10:00 AM lesson Lecture Hall 2.4 from Oct 4, 2010  to Nov 13, 2010
Modulo 1 Thursday 8:30 AM - 10:00 AM lesson Lecture Hall T.6 from Oct 4, 2010  to Nov 13, 2010
Modulo 1 Friday 8:30 AM - 10:00 AM lesson Lecture Hall 2.4 from Oct 4, 2010  to Nov 13, 2010
Modulo 2 Wednesday 8:30 AM - 10:00 AM lesson Lecture Hall 2.4 from Nov 17, 2010  to Jan 15, 2011
Modulo 2 Thursday 8:30 AM - 10:00 AM lesson Lecture Hall T.6 from Nov 17, 2010  to Jan 15, 2011
Modulo 2 Friday 8:30 AM - 10:00 AM lesson Lecture Hall 2.4 from Nov 17, 2010  to Jan 15, 2011

Learning outcomes

The course aims to introduce to the principles and way of thinking typical of corporate marketing. Topics related to international trade will be focussed on, as well as problems regarding strategic and operational marketing, also through professional participations.

Syllabus

Module:
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Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required.