English II [Tur] (2009/2010)

Course code
4S00850
Name of lecturer
Anna Zanfei
Number of ECTS credits allocated
9
Academic sector
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
Language of instruction
Italian
Period
II semestre dal Feb 22, 2010 al May 31, 2010.

Lesson timetable

II semestre
Day Time Type Place Note
Monday 4:00 PM - 5:30 PM lesson Lecture Hall T.8  
Wednesday 8:30 AM - 10:00 AM lesson Lecture Hall T.8  

Learning outcomes

The course is an introduction to the multimodal analysis and its application to the investigation of tourism advertising in English as global discourse. Exemplifying from tourism brochures and web pages in English, the course aims to illustrate the way multimodal semiotic resources are used as branding strategy, and their appeal to possible travelers.

Assessment methods and criteria

The exam consists of a an oral interview in English.